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Strategic Consultative Intelligence
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Strategic Intelligence: Establishing Clarity
While most brand analyses describe the current position of a brand, PERT’s Decision Space analysis reveals the optimal brand positioning within a competitive landscape.
Decision Space Bar Graph
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The Model also provides an output of expected increase to brand share and from which competitor this share will be sourced. In the example below, repositioning results in increased share for Brand A at the expense of Brand B.
Decision Space Pie Graph
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